Over the course of the 2 weeks we were asked to create a unique brand that communicated something new and non existant in our own graphical way. At first I was going to make this a company related to selling magic tricks however later changed my mind as I thought it would be much better to communicate an old interest of mine: Skateboarding. From a young age skateboarding was a very favourite sport of mine so I thought it would be interested to see what I could come up with as I haven't touched a skateboard in many years now. When researching into various skateboard brands that had already existed I found that most had used bright colours and images to communicate the youngster who would be riding it accross. This was a strong point for me being interested in very visual and funky graphics, therefore the skateboarding brand would be a perfect place to start my own brand. After talking to many skaters as well I had found that they would be interested in seeing how I could design a brand and how they would react to it if it were a real product or Brand.
Reflecting:
Having to look like a professional brand I knew that this would have to be a computer rendered logo and not a hand drawn one. However as I was becoming very comfortable with photoshop in recent weeks using computer rendering for this task would be no problem at all. When drawing up the initial ideas on how the logo would look I felt that using existing logos as a guide would be perfect for this. Not just skateboarding brands but restaurants, gaming and many other brands were very influential in how I could have possibly allowed my own design to turn out. I also found that by looking at other brands it was possible to see how I could use them and if there were any patterns of layout when it communicated a particular theme for example foods and gaming. While working thrrough the project the name Skella was a very clever one as it had related to me very directly therefore sounding very sleek (inspired by skeletor). My gripe was creating a typeface or using a typeface that would be suitable as I had no previous experience of typography at all within graphic deisgn. However when I played around with a few texts and ideas that I had in mind, I was very pleased to have created my own typography font for the brand, with it clearly looking like something Hip and Young which is exactly what a skateboarder would like on thier clothing or skateboard deck. After various experimentations with how large it would be and how my logo would be layed out I was extremely pleased to have created a fully rendered computer logo for the first time.
Contextualising:
When looking into this branding project at the research stages I found it quite difficult to get any contextual inspirations on how I could relate my artwork to this. However as skateboarding is a very modern sport I felt that post modern pop art would be perfectly suited to help me. Through using this it gave me a very strong outcome as my logo had also looked like a very funky and modern piece of artwork. However, I was able to look into various skateboard movies by some old graffiti artists for influences, as I could not find any contextual inspiration on street art or branding yet it was much better to have a contemporary example of research and analysis of my choice involved with this project
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